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Privacy Policy

Last updated: 30 June 2026

This Privacy Policy applies to all users of our website, related mobi-sites and software applications (our "Platforms"). It sets out how, why and when Simba I am King uses your Personal Information in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA").

Please pay special attention to clauses in bold — they may limit our risk or liability, create risk or liability for you, require you to indemnify us, or serve as an acknowledgement by you of a fact.

Definitions

  • "Personal Information" and "process / processing" bear the same meanings as in POPIA.
  • "We" / "us" / "our" refers to Simba I am King.
  • "You" / "your" refers to every user of our Platforms.
  • "Registered user" refers to anyone registered on our Platforms with a unique email and password.

If You Are Below 18

If you are under 18, you must get permission from your parent or guardian before using our Platforms or giving us your Personal Information. We may verify that permission.

What We Collect

When you register, we may collect:

  • Name and surname
  • Email address
  • Physical / delivery address
  • Gender
  • Mobile phone number
  • Online identifiers
  • Date of birth
  • Identification or passport number (where required)

When you use our Platforms, we may also receive log information, device and browser details, IP address, geographic location and information from third parties such as social media.

You warrant that the information you provide is accurate, current, true and correct, and that you do not impersonate any person or entity.

Why We Process Your Information

  • Identify and verify you, and create your account
  • Fulfil orders, deliveries and returns
  • Provide products, services and information you request
  • Communicate with you on billing, support, complaints and quality
  • Notify you of changes to Platforms, services, terms or policies
  • Send marketing about products and competitions (unless you opt out)
  • Comply with legal or regulatory obligations
  • Conduct research for statistical purposes (de-identified)

Retention

By accessing and using the Platform, you consent to us retaining your Personal Information for no longer than necessary to achieve the purpose for which it was collected or subsequently processed.

Cookies

We use cookies to make our Platforms more user-friendly, personalise your experience, deliver relevant advertising and send opt-in marketing. Cookies do not contain your Personal Information but allow us to associate you with a particular device.

By accessing and using the Platform, you consent to our use of cookies.

Opt Out of Direct Marketing

You have the right to request us not to contact you for direct marketing purposes by any form of electronic communication.

Who Else Processes Your Information

We do not sell your Personal Information to third parties for marketing or any other purposes.

We may share your information with:

  • Our employees and service providers (e.g. our courier partner) to deliver orders and support you;
  • Law enforcement, government officials or fraud agencies where legally required;
  • Third parties in the context of a corporate transaction (merger, sale, etc.);
  • Service providers under contract for fraud prevention, marketing, PR and technology — bound to confidentiality.

Cross-Border Transfers

We may transfer Personal Information outside South Africa to service providers, including for data storage and backup. We do so in accordance with POPIA.

By using our Platforms, you consent to us transferring your Personal Information outside South Africa as permitted by POPIA.

Security

We take appropriate technical and organisational measures to secure your Personal Information, including physical and network security, access controls, secure storage, encryption, breach reporting and contractual obligations on third parties.

If you disclose your Personal Information to a third party outside our Platforms, we are not liable for any loss or damage arising from that disclosure.

Your Rights

Subject to proof of identity, you have the right to:

  • View, correct or amend your Personal Information
  • Request a record or description of your Personal Information (a reasonable fee may apply)
  • Request that your Personal Information be corrected, destroyed or deleted
  • Object to the processing of your Personal Information
  • Submit a complaint to the Information Regulator

Information Regulator

You can lodge a complaint with the Information Regulator at https://inforegulator.org.za/.

Contact Us

Simba I am King is a registered trading name of Simba Apparels Group (Pty) Ltd, a company registered in the Republic of South Africa.